Dharakalp: Engineering a Global Digital Identity for Sustainable Agrotech
Dharakalp is a pioneer in eco-friendly agriculture, providing revolutionary volcanic lava powder designed to revitalize soil fertility and promote carbon sequestration. Operating out of Amreli, Gujarat, they represent a movement towards sustainable, chemical-free farming. However, their original digital presence did not fully capture the scientific depth and mission-driven nature of their work.
Our task was to design and develop a high-performance digital environment that could educate farmers and gardeners about complex geological processes like re-mineralization while providing a seamless online experience for purchasing their products. We focused on creating a world-class platform that balances technical credibility with an intuitive user journey.
Strategic Design & Technical Execution
Our growth engineers built the Dharakalp platform on a foundation of Clean Code and User-Centric Design. Since the client offers specific recommendations for various soil types (Alluvial, Black, Laterite, etc.), the site’s intuitive, high-impact interface was engineered to host extensive technical guides and scientific data without overwhelming the user.
Developed a visual identity that reflects the natural and organic essence of volcanic minerals.
Optimized the site’s technical infrastructure to ensure farmers in areas with low connectivity can still access the “Product Application Guide” and “FAQ” sections quickly.
Integrated a robust, scalable architecture to manage diverse product SKUs from 50g pouches to bulk jumbo bags.
Ensured a professional and authoritative image across every device, enabling mobile-first browsing for field-based agricultural consultants.
Information
Client:
Dharakalp (Ecovative (OPC) Private Limited)
Start Date:
05 January, 2025
End Date:
10 March, 2025
Category:
Website Design & Development
Project Scope:
Custom Web Infrastructure & UI/UX Design
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